Thursday, February 10, 2011

Price and Value

A salute to Quickbooks !
 
Value....Quickbooks has it.  Low cost....functional....it does what it says it can do.
I admire what they offer and how its helped small to mid sized firms run their businesses
in a very cost effective manner.
 
But, I've often wondered...if something is too inexpensive ...does it infer it is inferior in quality? Being a serious runner (average over 30 miles per week)... quality running shoes are crucial to preventing injuries. And,  poor fitting shoe can make a long run a miserable experience.
 
At present,  you seldom see non discounted running shoes going for less than $100. Maybe a few for $95, but hardly any less than $90.  Check it out in any local running store.
 
So...are we the same about specialized software to run our largest business asset...our Accounts Receivables? At what point would be not purchase, or subscribe, to something that works?
 
If someone gave the software for free....would infer that it has no value? But someone put a price of a $1,000 per license on that same software...would it now infer its valuable and worth purchasing?
 
Something to ponder.....
 

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